diff --git a/ui/app/(marketing)/docs/page.tsx b/ui/app/(marketing)/docs/page.tsx
index 2e0aeff..95cafb9 100644
--- a/ui/app/(marketing)/docs/page.tsx
+++ b/ui/app/(marketing)/docs/page.tsx
@@ -536,7 +536,7 @@ export default function DocsPage() {
         </h1>
         <p className="text-[1.05rem] leading-relaxed text-ink-soft">
           xmrcheckout.com generates invoices, detects Monero payments using view-only access,
-          and relays status events. Setup is simple: bring your primary address and secret
+          and relays status events. Setup is explicit: bring your primary address and secret
           view key - never spend keys, never custody.
         </p>
         <div className="flex flex-wrap gap-2">
diff --git a/ui/app/(marketing)/faq/page.tsx b/ui/app/(marketing)/faq/page.tsx
index f1b97bb..573af7c 100644
--- a/ui/app/(marketing)/faq/page.tsx
+++ b/ui/app/(marketing)/faq/page.tsx
@@ -62,18 +62,18 @@ const faqItems: FaqItem[] = [
       </>
     ),
   },
-	  {
-	    question: "How easy is setup?",
-	    answer: (
-	      <>
-	        <p className="text-ink-soft">
-	          Setup is simple and explicit: provide your primary address and secret
-	          view key, then create invoices via the dashboard or API. We never
-	          request spend keys or signing access.
-	        </p>
-	      </>
-	    ),
-	  },
+		  {
+		    question: "What does setup require?",
+		    answer: (
+		      <>
+		        <p className="text-ink-soft">
+		          Setup is explicit: provide your primary address and secret
+		          view key, then create invoices via the dashboard or API. We never
+		          request spend keys or signing access.
+		        </p>
+		      </>
+		    ),
+		  },
   {
     question: "Do you require email or personal information?",
     answer: (
@@ -85,27 +85,26 @@ const faqItems: FaqItem[] = [
       </>
     ),
   },
-  {
-    question: "Why is XMR Checkout free?",
-    answer: (
-      <>
-        <p className="text-ink-soft">
-          We want to give back to the Monero community and help improve
-          adoption. XMR Checkout is intentionally offered as free checkout
-          software.
-        </p>
-        {donationsEnabled ? (
-          <p className="text-ink-soft">
-            If you find XMR Checkout useful, we happily accept{" "}
-            <Link className="underline underline-offset-4" href="/donate">
-              donations
-            </Link>
-            .
-          </p>
-        ) : null}
-      </>
-    ),
-  },
+	  {
+	    question: "What does XMR Checkout cost?",
+	    answer: (
+	      <>
+	        <p className="text-ink-soft">
+	          Currently, xmrcheckout.com does not charge a service fee. You can also self-host the open source
+	          stack if you prefer.
+	        </p>
+	        {donationsEnabled ? (
+	          <p className="text-ink-soft">
+	            If you find XMR Checkout useful, you can support development with{" "}
+	            <Link className="underline underline-offset-4" href="/donate">
+	              donations
+	            </Link>
+	            .
+	          </p>
+	        ) : null}
+	      </>
+	    ),
+	  },
   {
     question: "Can XMR Checkout move funds, issue refunds, or reverse payments?",
     answer: (
@@ -131,30 +130,26 @@ const faqItems: FaqItem[] = [
       </>
     ),
   },
-  {
-    question: "Why choose XMR Checkout instead of hosted services (e.g. NOWPayments)?",
-    answer: (
-      <>
-        <p className="text-ink-soft">
-          The main differences are scope and data collection: XMR Checkout is
-          Monero-only, has no fees, and does not collect personal information.
-        </p>
-        <ul className="mt-4 grid gap-2 text-sm text-ink-soft">
-          <li>
-            <span className="font-semibold text-ink">Monero-only:</span> a focused
-            product without a multi-asset stack.
-          </li>
-          <li>
-            <span className="font-semibold text-ink">No fees:</span> free to use.
-          </li>
-          <li>
-            <span className="font-semibold text-ink">No personal info:</span>{" "}
-            your address is the identifier.
-          </li>
-          <li>
-            <span className="font-semibold text-ink">No custody:</span> payments
-            go directly to your wallet.
-          </li>
+	  {
+	    question: "How does XMR Checkout differ from hosted services (e.g. NOWPayments)?",
+	    answer: (
+	      <>
+	        <p className="text-ink-soft">
+	          The main differences are scope, custody model, and data collection: XMR Checkout is Monero-only,
+	          does not require an account or email, and uses view-only access for payment detection.
+	        </p>
+	        <ul className="mt-4 grid gap-2 text-sm text-ink-soft">
+	          <li>
+	            <span className="font-semibold text-ink">Monero-only:</span> a focused
+	            product without a multi-asset stack.
+	          </li>
+	          <li>
+	            <span className="font-semibold text-ink">No account/email:</span> your primary address is the identifier.
+	          </li>
+	          <li>
+	            <span className="font-semibold text-ink">No custody:</span> payments
+	            go directly to your wallet.
+	          </li>
           <li>
             <span className="font-semibold text-ink">View-only by design:</span>{" "}
             we never ask for spend keys.
@@ -164,33 +159,27 @@ const faqItems: FaqItem[] = [
             downtime can delay status updates, but it does not affect on-chain
             validity of payments.
           </li>
-        </ul>
-        <p className="mt-4 text-ink-soft">
-          If you prefer a third-party hosted flow for convenience, compare
-          providers carefully and choose what matches your risk tolerance and
-          operational needs.
-        </p>
-      </>
-    ),
-  },
-  {
-    question: "Why choose XMR Checkout instead of BTCPay Server?",
-    answer: (
-      <>
-        <p className="text-ink-soft">
-          BTCPay Server is a strong self-hosted option, with a primary focus on
-          Bitcoin (including the Lightning Network) and optional integrations
-          for other assets (including Monero via a plugin). XMR Checkout is
-          intentionally focused on Monero checkout with a view-only trust
-          boundary and a minimal, deterministic core.
-        </p>
-        <p className="text-ink-soft">
-          BTCPay Server configuration can be difficult, and while hosted
-          BTCPay options exist, they are often not configured with the Monero
-          plugin. For that reason we provide a basic (greenfield) integration
-          layer so teams can accept Monero without the requirement of
-          self-hosting.
-        </p>
+	        </ul>
+	        <p className="mt-4 text-ink-soft">
+	          If you use a third-party service, review what keys and data it requires, and whether it ever takes custody
+	          or intermediates funds.
+	        </p>
+	      </>
+	    ),
+	  },
+	  {
+	    question: "How does XMR Checkout differ from BTCPay Server?",
+	    answer: (
+	      <>
+	        <p className="text-ink-soft">
+	          BTCPay Server is a general-purpose, self-hosted payment server with a primary focus on Bitcoin
+	          and optional integrations for other assets (including Monero via a plugin). XMR Checkout is intentionally
+	          focused on Monero checkout with a view-only trust boundary and a minimal, deterministic core.
+	        </p>
+	        <p className="text-ink-soft">
+	          Some hosted BTCPay deployments may not include the Monero plugin by default. XMR Checkout provides a
+	          small compatibility layer so teams can integrate without running a full BTCPay deployment.
+	        </p>
         <ul className="mt-4 grid gap-2 text-sm text-ink-soft">
           <li>
             <span className="font-semibold text-ink">Monero-first UX:</span>{" "}
diff --git a/ui/app/(marketing)/layout.tsx b/ui/app/(marketing)/layout.tsx
index 91c9003..2f7ab4b 100644
--- a/ui/app/(marketing)/layout.tsx
+++ b/ui/app/(marketing)/layout.tsx
@@ -67,8 +67,7 @@ export default async function MarketingLayout({
       <footer className="site-footer">
         <div className="site-footer-copy">
           <p>
-            xmrcheckout.com - Non-custodial Monero checkout software. Zero
-            service fees.
+            xmrcheckout.com - Non-custodial Monero checkout software. Open source. Self-hostable.
           </p>
           <p>
             <Link
diff --git a/ui/app/(marketing)/page.tsx b/ui/app/(marketing)/page.tsx
index 3c022ea..d860c04 100644
--- a/ui/app/(marketing)/page.tsx
+++ b/ui/app/(marketing)/page.tsx
@@ -14,12 +14,11 @@ export default function MarketingHomePage() {
         <div className="grid items-center gap-12 lg:grid-cols-[1.1fr_0.9fr]">
           <div className="grid max-w-[38rem] gap-6 animate-[rise_0.9s_ease_both]">
             <h1 className="font-serif text-[clamp(2.6rem,2.2rem+2.3vw,4.3rem)] leading-[1.02]">
-              Hosted Monero checkout that keeps custody and personal data with you.
+              Monero checkout software with view-only detection and merchant-owned custody.
             </h1>
             <p className="text-[1.08rem] leading-relaxed text-ink-soft">
-              Create invoices, detect on-chain payments with view-only access,
-              and relay status to your systems - all without ever holding or
-              moving funds.
+              Create invoices, detect on-chain payments using your primary address and secret view key,
+              and relay status to your systems - without ever holding or moving funds.
             </p>
             <ul className="grid gap-3 text-sm text-ink-soft">
               <li className="flex items-start gap-3">
@@ -31,29 +30,26 @@ export default function MarketingHomePage() {
               <li className="flex items-start gap-3">
                 <span className="mt-1.5 h-2 w-2 rounded-full bg-monero"></span>
                 <span>
-                  No identifying information required - your primary address is the identifier.
+                  No account or email required - your primary address is the identifier.
                 </span>
               </li>
               <li className="flex items-start gap-3">
                 <span className="mt-1.5 h-2 w-2 rounded-full bg-monero"></span>
-                <span>BTCPay Server compatibility for existing integrations.</span>
+                <span>BTCPay-compatible invoice endpoints for existing integrations.</span>
               </li>
             </ul>
             <p className="inline-flex w-fit items-center rounded-full bg-monero px-4 py-2 text-xs font-semibold uppercase tracking-[0.2em] text-ink shadow-[0_12px_24px_rgba(242,104,34,0.25)]">
               Non-custodial · view-only access · merchant-owned funds
             </p>
             <p className="text-sm font-semibold text-ink-soft">
-              We are not a payment processor, we are a payment <i>enabler</i>.
-            </p>
-            <p className="text-sm font-semibold text-ink-soft">
-              Zero service fees.
+              Open source. Self-hostable.
             </p>
             <div className="flex flex-col gap-3 sm:flex-row sm:items-center">
               <Link
                 className="inline-flex w-full items-center justify-center rounded-full bg-ink px-8 py-4 text-base font-semibold text-cream shadow-[0_18px_34px_rgba(16,18,23,0.2)] transition hover:-translate-y-0.5 sm:w-auto"
                 href="/login"
               >
-                Start accepting Monero
+                Log in
               </Link>
               <Link
                 className="inline-flex w-full items-center justify-center rounded-full border border-stroke bg-white/60 px-6 py-3 text-sm font-semibold text-ink transition hover:-translate-y-0.5 sm:w-auto"
@@ -61,6 +57,14 @@ export default function MarketingHomePage() {
               >
                 View documentation
               </Link>
+              <Link
+                className="inline-flex w-full items-center justify-center rounded-full border border-stroke bg-white/60 px-6 py-3 text-sm font-semibold text-ink transition hover:-translate-y-0.5 sm:w-auto"
+                href="https://github.com/xmrcheckout/xmrcheckout#self-hosted-deployment-docker-compose"
+                target="_blank"
+                rel="noreferrer"
+              >
+                Self-host
+              </Link>
             </div>
           </div>
           <div className="relative grid gap-4">
@@ -127,10 +131,10 @@ export default function MarketingHomePage() {
                   Relay
                 </p>
                 <h3 className="mt-2 font-serif text-base sm:text-xl">
-                  Status updates in real time.
+                  Status updates via API + webhooks.
                 </h3>
                 <p className="mt-2 text-xs text-ink-soft sm:text-sm">
-                  Keep your stack updated without handing over control.
+                  Keep your systems updated without handing over control.
                 </p>
               </div>
             </div>
@@ -247,11 +251,10 @@ export default function MarketingHomePage() {
             <div className="absolute bottom-[-120px] left-[-40px] h-56 w-56 rounded-full bg-[radial-gradient(circle,rgba(93,122,106,0.4),transparent_70%)] blur-2xl"></div>
           </div>
           <h2 className="font-serif text-3xl">
-            Start accepting Monero without custody.
+            Use Monero without giving up custody.
           </h2>
           <p className="text-cream/80">
-            Use the hosted checkout. Create invoices, query status. Control
-            stays with you.
+            Hosted invoice pages, API, and webhooks for status updates. View-only access, no fund movement.
           </p>
           <div className="flex flex-wrap gap-3">
             <LoginTrigger
diff --git a/ui/components/donate-modal.tsx b/ui/components/donate-modal.tsx
index 5e3cfc1..44bb86f 100644
--- a/ui/components/donate-modal.tsx
+++ b/ui/components/donate-modal.tsx
@@ -112,7 +112,7 @@ export default function DonateModal() {
                   Support xmrcheckout.com
                 </p>
                 <h3 id="donate-title" className="mt-2 font-serif text-xl">
-                  Send a quick donation.
+                  If xmrcheckout.com has been helpful, a donation is appreciated.
                 </h3>
               </div>
               <button
@@ -125,7 +125,7 @@ export default function DonateModal() {
               </button>
             </div>
             <p className="mt-3 text-ink-soft">
-              Choose an amount and we will open a read-only invoice page.
+              Choose an amount and we will open an invoice page with payment details and status.
             </p>
             <form className="mt-4 grid gap-4" action={formAction} ref={formRef}>
               <label