jwinterm 8587509eed rewrite(webshops): write the page for the client, not for us ...

The page led with our architecture. "Multi-tenant commerce platform", "from one
engine", "per-tenant theming is the whole point": all true, none of it what
someone deciding whether to hire us is trying to find out. It also called the
reader a "tenant" throughout, which is an operator's word for a customer.

It was long and it repeated itself. Theming was explained four times over (hero,
a dedicated section, the demos intro, the surfaces intro), and revenue share,
crypto, tax, and data ownership each appeared in a feature card AND an FAQ. The
feature grid ran to eleven cards, several of them vendor filler: "Flexible
Architecture", "Performance First".

Now: what it is, what you can sell, how you get paid, what it costs, who runs
it. Six feature cards instead of eleven. The standalone theming section is gone,
folded into the hero and the demos. Eight questions instead of ten, each one
something a buyer would actually ask, and the answers are shorter than the
questions deserve rather than longer.

The technical detail survives, moved to one block at the bottom under a heading
that says who it is for. That is where Medusa, Next.js, the payment rails, and
the hosting story live now.

Two things fixed while in here. The demos are labelled as demo storefronts,
because they are ours and not client work, and the caption no longer lets that
blur. And the CTA pointed at /contact, a 307 redirect hop that was fixed
elsewhere months ago and missed here.

2026-08-20 14:40:42 -04:00

..

web

rewrite(webshops): write the page for the client, not for us

2026-08-20 14:40:42 -04:00