diff --git a/apps/web/src/app/about/page.tsx b/apps/web/src/app/about/page.tsx
index 0384e4b..cf4af54 100644
--- a/apps/web/src/app/about/page.tsx
+++ b/apps/web/src/app/about/page.tsx
@@ -8,14 +8,14 @@ import { FaXTwitter, FaTelegram, FaDiscord, FaBluesky, FaTiktok, FaYoutube, FaIn
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "About | Such Software",
-  description: "Software studio in Kennett Square, PA. Founded by John Winter Murphy, specializing in accessible web engineering and WCAG 2.2 compliance.",
+  title: "About: A Kennett Square, PA Software Studio | Such Software",
+  description: "Such Software is a Kennett Square, PA studio founded by John Winter Murphy, building accessible web apps, crypto tools, and games with WCAG 2.2 compliance.",
   alternates: {
     canonical: "/about",
   },
   openGraph: {
-    title: "About | Such Software",
-    description: "Software studio in Kennett Square, PA. Founded by John Winter Murphy, specializing in accessible web engineering and WCAG 2.2 compliance.",
+    title: "About: A Kennett Square, PA Software Studio | Such Software",
+    description: "Such Software is a Kennett Square, PA studio founded by John Winter Murphy, building accessible web apps, crypto tools, and games with WCAG 2.2 compliance.",
     type: "website",
   },
 };
diff --git a/apps/web/src/app/apps/page.tsx b/apps/web/src/app/apps/page.tsx
index adb77a7..d6a7dea 100644
--- a/apps/web/src/app/apps/page.tsx
+++ b/apps/web/src/app/apps/page.tsx
@@ -7,12 +7,12 @@ import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Apps | Such Software",
-  description: "Download our apps on App Store and Google Play.",
+  title: "Our Apps: Games & Tools for iOS, Android & Web | Such Software",
+  description: "Download Such Software's apps and games: Bauhaus Echo, Suchoice, Vegan IQ, Such Moon Launch, and more. Free on the App Store, Google Play, and the web.",
   alternates: { canonical: "/apps" },
   openGraph: {
-    title: "Such Software Apps",
-    description: "Download our apps on App Store and Google Play.",
+    title: "Our Apps: Games & Tools for iOS, Android & Web | Such Software",
+    description: "Download Such Software's apps and games: Bauhaus Echo, Suchoice, Vegan IQ, Such Moon Launch, and more. Free on the App Store, Google Play, and the web.",
     type: "website",
     images: [{ url: "/images/branding/OG_banner_v2_light.png", width: 1200, height: 630, alt: "Such Software" }],
   },
diff --git a/apps/web/src/app/blog/[slug]/page.tsx b/apps/web/src/app/blog/[slug]/page.tsx
index fd2bac6..08559d0 100644
--- a/apps/web/src/app/blog/[slug]/page.tsx
+++ b/apps/web/src/app/blog/[slug]/page.tsx
@@ -13,6 +13,7 @@ import type { Metadata } from "next";
 import { notFound } from "next/navigation";
 import { MDXRemote } from "next-mdx-remote/rsc";
 import { getAllSlugs, getPost } from "@/lib/blog";
+import { JsonLd, articleLd, breadcrumbLd } from "@/components/seo/json-ld";
 
 type Props = { params: Promise<{ slug: string }> };
 
@@ -50,6 +51,12 @@ export default async function BlogPost({ params }: Props) {
 
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={articleLd({ title: post.title, description: post.excerpt, slug, date: post.date })} />
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Blog", path: "/blog" },
+        { name: post.title, path: `/blog/${slug}` },
+      ])} />
       <Header />
       <article id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/blog" className="text-sm text-muted-foreground hover:text-emerald-600 dark:hover:text-emerald-400 mb-8 inline-flex items-center gap-2 transition-colors">
diff --git a/apps/web/src/app/blog/page.tsx b/apps/web/src/app/blog/page.tsx
index 8e72a0d..c2114e4 100644
--- a/apps/web/src/app/blog/page.tsx
+++ b/apps/web/src/app/blog/page.tsx
@@ -6,12 +6,12 @@ import type { Metadata } from "next";
 import { getAllPosts } from "@/lib/blog";
 
 export const metadata: Metadata = {
-  title: "Blog | Such Software",
-  description: "News, updates, and technical articles from Such Software.",
+  title: "Blog: Build Notes on Crypto, Commerce & Apps | Such Software",
+  description: "Technical write-ups from Such Software on provably-fair games, Monero tooling, custom e-commerce, and the apps we ship.",
   alternates: { canonical: "/blog" },
   openGraph: {
-    title: "Blog | Such Software",
-    description: "News, updates, and technical articles from Such Software.",
+    title: "Blog: Build Notes on Crypto, Commerce & Apps | Such Software",
+    description: "Technical write-ups from Such Software on provably-fair games, Monero tooling, custom e-commerce, and the apps we ship.",
     type: "website",
   },
 };
diff --git a/apps/web/src/app/layout.tsx b/apps/web/src/app/layout.tsx
index 150a4f3..7274c2a 100644
--- a/apps/web/src/app/layout.tsx
+++ b/apps/web/src/app/layout.tsx
@@ -9,14 +9,14 @@ const inter = Inter({ subsets: ["latin"] });
 
 export const metadata: Metadata = {
   metadataBase: new URL("https://such.software"),
-  title: "Such Software | Precision Engineering for Everyone",
-  description: "E-commerce infrastructure, custom app development, and accessible web applications. Engineered for scale, compliance, and performance.",
+  title: "Custom E-Commerce, App & Crypto Development | Such Software",
+  description: "Such Software is a Kennett Square, PA studio building custom online stores, web apps, mobile games, and Monero & crypto tools. Start a project today.",
   alternates: {
     canonical: "/",
   },
   openGraph: {
-    title: "Such Software",
-    description: "E-commerce infrastructure, custom app development, and accessible web applications.",
+    title: "Such Software: Custom E-Commerce, Apps & Crypto Development",
+    description: "A Kennett Square, PA software studio building custom online stores, web apps, mobile games, and Monero & crypto tools.",
     type: "website",
     siteName: "Such Software",
     images: [
@@ -30,8 +30,8 @@ export const metadata: Metadata = {
   },
   twitter: {
     card: "summary_large_image",
-    title: "Such Software",
-    description: "E-commerce infrastructure, custom app development, and accessible web applications.",
+    title: "Such Software: Custom E-Commerce, Apps & Crypto Development",
+    description: "A Kennett Square, PA software studio building custom online stores, web apps, mobile games, and Monero & crypto tools.",
     images: ["/images/branding/OG_banner_v2_light.png"],
   },
   icons: {
@@ -86,6 +86,14 @@ const structuredData = {
   ],
 };
 
+const websiteData = {
+  "@context": "https://schema.org",
+  "@type": "WebSite",
+  name: "Such Software",
+  url: "https://such.software",
+  publisher: { "@type": "Organization", name: "Such Software LLC" },
+};
+
 export default function RootLayout({
   children,
 }: Readonly<{
@@ -98,6 +106,10 @@ export default function RootLayout({
           type="application/ld+json"
           dangerouslySetInnerHTML={{ __html: JSON.stringify(structuredData) }}
         />
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{ __html: JSON.stringify(websiteData) }}
+        />
       </head>
       <body className={inter.className}>
           <ThemeProvider
diff --git a/apps/web/src/app/products/bauhaus-echo/page.tsx b/apps/web/src/app/products/bauhaus-echo/page.tsx
index 4f932df..16bab1c 100644
--- a/apps/web/src/app/products/bauhaus-echo/page.tsx
+++ b/apps/web/src/app/products/bauhaus-echo/page.tsx
@@ -2,17 +2,18 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { StoreButtons } from "@/components/store-buttons";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import Image from "next/image";
 import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Bauhaus Echo | Such Software",
-  description: "Visual memory puzzle game inspired by Bauhaus design. Five modes including a pressure-free Zen sandbox. Android, iOS, Web, Desktop.",
+  title: "Bauhaus Echo: Visual Memory Puzzle Game | Such Software",
+  description: "A Bauhaus-inspired memory puzzle game with 5 modes and a pressure-free Zen sandbox. Play free on iOS, Android, web, and desktop.",
   alternates: { canonical: "/products/bauhaus-echo" },
   openGraph: {
-    title: "Bauhaus Echo | Such Software",
-    description: "Visual memory puzzle game inspired by Bauhaus design. Five modes including a pressure-free Zen sandbox. Android, iOS, Web, Desktop.",
+    title: "Bauhaus Echo: Visual Memory Puzzle Game | Such Software",
+    description: "A Bauhaus-inspired memory puzzle game with 5 modes and a pressure-free Zen sandbox. Play free on iOS, Android, web, and desktop.",
     type: "website",
     images: [{ url: "/images/products/bauhaus-echo.png", width: 512, height: 512, alt: "Bauhaus Echo" }],
   },
@@ -29,6 +30,19 @@ const gameModes = [
 export default function BauhausEchoPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Bauhaus Echo", path: "/products/bauhaus-echo" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Bauhaus Echo",
+        path: "/products/bauhaus-echo",
+        description: "A Bauhaus-inspired memory puzzle game with 5 modes and a pressure-free Zen sandbox. Play free on iOS, Android, web, and desktop.",
+        category: "GameApplication",
+        operatingSystem: "Android, iOS, Web, Windows, macOS, Linux",
+        price: "0",
+      })} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
diff --git a/apps/web/src/app/products/custom-websites/page.tsx b/apps/web/src/app/products/custom-websites/page.tsx
index e88ac57..90a2836 100644
--- a/apps/web/src/app/products/custom-websites/page.tsx
+++ b/apps/web/src/app/products/custom-websites/page.tsx
@@ -2,6 +2,7 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { Button } from "@repo/ui/components/button";
+import { JsonLd, breadcrumbLd } from "@/components/seo/json-ld";
 import Link from "next/link";
 import type { Metadata } from "next";
 
@@ -19,6 +20,11 @@ export const metadata: Metadata = {
 export default function CustomWebsitesPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Custom Web Apps", path: "/products/custom-websites" },
+      ])} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
diff --git a/apps/web/src/app/products/neroswap/page.tsx b/apps/web/src/app/products/neroswap/page.tsx
index 219cf45..061ee21 100644
--- a/apps/web/src/app/products/neroswap/page.tsx
+++ b/apps/web/src/app/products/neroswap/page.tsx
@@ -3,17 +3,18 @@ import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { Button } from "@repo/ui/components/button";
 import Link from "next/link";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Neroswap — Aggregated DEX & CEX Orderbook Data | Such Software",
+  title: "Neroswap: No-KYC Monero & Bitcoin Price Aggregator | Such Software",
   description:
-    "Real-time aggregated orderbook data across decentralized and centralized exchanges. Compare Monero, Wownero, and Bitcoin prices across BasicSwap, Retoswap, Eigenwallet, Nonlogs, CexSwap, and AltQuick — no KYC, no custody.",
+    "Compare live Monero, Wownero, and Bitcoin prices across 6 DEX and no-KYC CEX orderbooks in real time. No accounts, no custody, no tracking.",
   alternates: { canonical: "/products/neroswap" },
   openGraph: {
-    title: "Neroswap — DEX & CEX Aggregator",
+    title: "Neroswap: No-KYC Monero & Bitcoin Price Aggregator",
     description:
-      "Compare crypto prices across 6 exchanges in real time. Privacy-focused, self-sovereign, no KYC.",
+      "Compare live Monero, Wownero, and Bitcoin prices across 6 DEX and no-KYC CEX orderbooks in real time. No accounts, no custody, no tracking.",
     type: "website",
     url: "https://such.software/products/neroswap",
   },
@@ -95,6 +96,20 @@ const features = [
 export default function NeroswapPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Neroswap", path: "/products/neroswap" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Neroswap",
+        path: "/products/neroswap",
+        description: "Compare live Monero, Wownero, and Bitcoin prices across 6 DEX and no-KYC CEX orderbooks in real time. No accounts, no custody, no tracking.",
+        category: "FinanceApplication",
+        operatingSystem: "Web browser",
+        price: "0",
+        offerUrl: "https://neroswap.com",
+      })} />
       <Header />
       <div
         id="main-content"
@@ -214,6 +229,13 @@ export default function NeroswapPage() {
             <Button variant="outline">Read the Blog Post</Button>
           </Link>
         </div>
+
+        <p className="text-sm text-muted-foreground mt-12">
+          Related:{" "}
+          <Link href="/products/smirk-wallet" className="text-yellow-600 dark:text-yellow-400 underline">Smirk Wallet</Link>,{" "}
+          <Link href="/products/wownerogue" className="text-yellow-600 dark:text-yellow-400 underline">Wownerogue</Link>, and our{" "}
+          <Link href="/services" className="text-yellow-600 dark:text-yellow-400 underline">crypto consulting</Link>.
+        </p>
       </div>
       <MobileNav />
     </main>
diff --git a/apps/web/src/app/products/page.tsx b/apps/web/src/app/products/page.tsx
index 8dc124c..65909a0 100644
--- a/apps/web/src/app/products/page.tsx
+++ b/apps/web/src/app/products/page.tsx
@@ -11,8 +11,8 @@ export const metadata: Metadata = {
   description: "Explore Such Software's products: Wownerogue Monero roguelike, Neroswap crypto aggregator, Smirk tipping wallet, headless Webshops, and our mobile games.",
   alternates: { canonical: "/products" },
   openGraph: {
-    title: "Products | Such Software",
-    description: "Tools and applications built by Such Software.",
+    title: "Our Products & Apps: Crypto Tools, Games & Commerce | Such Software",
+    description: "Explore Such Software's products: Wownerogue Monero roguelike, Neroswap crypto aggregator, Smirk tipping wallet, headless Webshops, and our mobile games.",
     type: "website",
   },
 };
@@ -35,7 +35,7 @@ const products = [
   {
     slug: "webshops",
     title: "Webshops",
-    description: "Headless Medusa commerce with revenue-share pricing. No upfront costs.",
+    description: "Custom online stores on revenue-share pricing. No upfront cost. Built on headless Medusa.",
     color: "emerald",
     icon: "/images/products/occupy-wallets.png",
   },
@@ -70,7 +70,7 @@ const products = [
   {
     slug: "vegan-iq",
     title: "Vegan IQ",
-    description: "Test your plant-based knowledge with 2000+ trivia questions across 8 categories. Verified data, swipe gameplay. Android and iOS.",
+    description: "Test your plant-based knowledge with 1,000+ trivia questions across 8 categories, plus a daily challenge and weekly quiz. Android and iOS.",
     color: "green",
     icon: "/images/products/vegan-iq.png",
   },
diff --git a/apps/web/src/app/products/smirk-wallet/page.tsx b/apps/web/src/app/products/smirk-wallet/page.tsx
index 536fd4a..a8d092b 100644
--- a/apps/web/src/app/products/smirk-wallet/page.tsx
+++ b/apps/web/src/app/products/smirk-wallet/page.tsx
@@ -3,15 +3,16 @@ import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { Button } from "@repo/ui/components/button";
 import Link from "next/link";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Smirk Wallet | Such Software",
-  description: "Non-custodial browser wallet for social tipping. Send BTC, LTC, XMR, WOW, and GRIN by Telegram or Discord username.",
+  title: "Smirk Wallet: Non-Custodial Crypto Tipping by Username | Such Software",
+  description: "Tip BTC, LTC, XMR, WOW, and GRIN on Telegram or Discord by username. A non-custodial browser wallet: your keys never leave your device.",
   alternates: { canonical: "/products/smirk-wallet" },
   openGraph: {
-    title: "Smirk Wallet | Such Software",
-    description: "Non-custodial browser wallet for social tipping. Send BTC, LTC, XMR, WOW, and GRIN by Telegram or Discord username.",
+    title: "Smirk Wallet: Non-Custodial Crypto Tipping by Username",
+    description: "Tip BTC, LTC, XMR, WOW, and GRIN on Telegram or Discord by username. A non-custodial browser wallet: your keys never leave your device.",
     type: "website",
   },
 };
@@ -27,6 +28,20 @@ const currencies = [
 export default function SmirkWalletPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Smirk Wallet", path: "/products/smirk-wallet" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Smirk Wallet",
+        path: "/products/smirk-wallet",
+        description: "Tip BTC, LTC, XMR, WOW, and GRIN on Telegram or Discord by username. A non-custodial browser wallet: your keys never leave your device.",
+        category: "FinanceApplication",
+        operatingSystem: "Chrome, Firefox (browser extension)",
+        price: "0",
+        offerUrl: "https://smirk.cash",
+      })} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
@@ -130,6 +145,13 @@ export default function SmirkWalletPage() {
             <Button variant="outline">GitHub</Button>
           </a>
         </div>
+
+        <p className="text-sm text-muted-foreground mt-12">
+          Related:{" "}
+          <Link href="/products/neroswap" className="text-amber-600 dark:text-amber-400 hover:underline">Neroswap</Link>,{" "}
+          <Link href="/products/wownerogue" className="text-amber-600 dark:text-amber-400 hover:underline">Wownerogue</Link>, and{" "}
+          <Link href="/products/such-moon-launch" className="text-amber-600 dark:text-amber-400 hover:underline">Such Moon Launch</Link>.
+        </p>
       </div>
       <MobileNav />
     </main>
diff --git a/apps/web/src/app/products/such-moon-launch/page.tsx b/apps/web/src/app/products/such-moon-launch/page.tsx
index 6f7f347..9cc98a0 100644
--- a/apps/web/src/app/products/such-moon-launch/page.tsx
+++ b/apps/web/src/app/products/such-moon-launch/page.tsx
@@ -2,16 +2,17 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { SuchMoonLaunchStoreButtons } from "@/components/store-buttons";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Such Moon Launch | Such Software",
-  description: "Vry rocket. Much landing. Wow! A pixel-art rocket-flying arcade with 11 levels, 4 weapons, and an endless mode. Wownero-themed. Android, iOS, Web, Desktop.",
+  title: "Such Moon Launch: Pixel Rocket Arcade Game | Such Software",
+  description: "Fly a rocket across the solar system in this Wownero-themed pixel arcade. 11 levels, 4 weapons, tilt-to-steer, endless mode. Free on iOS, Android, web, desktop.",
   alternates: { canonical: "/products/such-moon-launch" },
   openGraph: {
-    title: "Such Moon Launch | Such Software",
-    description: "Vry rocket. Much landing. Wow! A pixel-art rocket-flying arcade with 11 levels, 4 weapons, and an endless mode. Wownero-themed.",
+    title: "Such Moon Launch: Pixel Rocket Arcade Game | Such Software",
+    description: "Fly a rocket across the solar system in this Wownero-themed pixel arcade. 11 levels, 4 weapons, tilt-to-steer, endless mode. Free on iOS, Android, web, desktop.",
     type: "website",
   },
 };
@@ -41,6 +42,20 @@ const weapons = [
 export default function SuchMoonLaunchPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Such Moon Launch", path: "/products/such-moon-launch" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Such Moon Launch",
+        path: "/products/such-moon-launch",
+        description: "Fly a rocket across the solar system in this Wownero-themed pixel arcade. 11 levels, 4 weapons, tilt-to-steer, endless mode. Free on iOS, Android, web, desktop.",
+        category: "GameApplication",
+        operatingSystem: "Android, iOS, Web, Windows, macOS, Linux",
+        price: "0",
+        offerUrl: "https://moonlaunch.such.software",
+      })} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
diff --git a/apps/web/src/app/products/suchoice/page.tsx b/apps/web/src/app/products/suchoice/page.tsx
index 1e6a684..700ab87 100644
--- a/apps/web/src/app/products/suchoice/page.tsx
+++ b/apps/web/src/app/products/suchoice/page.tsx
@@ -2,17 +2,18 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { StoreButtons } from "@/components/store-buttons";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import Image from "next/image";
 import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Suchoice | Such Software",
-  description: "Six ways to decide: AI photo reader, spin the wheel, coin flip, 3D dice, head-to-head duel, and city explorer. Android and iOS.",
+  title: "Suchoice: Spin the Wheel & AI Decision Maker App | Such Software",
+  description: "Can't decide? Snap a photo and let AI read your options, spin the wheel, flip a coin, or roll 3D dice. The fun decision-maker app for iOS and Android.",
   alternates: { canonical: "/products/suchoice" },
   openGraph: {
-    title: "Suchoice | Such Software",
-    description: "Six ways to decide: AI photo reader, spin the wheel, coin flip, 3D dice, head-to-head duel, and city explorer. Android and iOS.",
+    title: "Suchoice: Spin the Wheel & AI Decision Maker App | Such Software",
+    description: "Can't decide? Snap a photo and let AI read your options, spin the wheel, flip a coin, or roll 3D dice. The fun decision-maker app for iOS and Android.",
     type: "website",
     images: [{ url: "/images/products/suchoice.png", width: 512, height: 512, alt: "Suchoice" }],
   },
@@ -30,6 +31,19 @@ const features = [
 export default function SuchoicePage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Suchoice", path: "/products/suchoice" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Suchoice",
+        path: "/products/suchoice",
+        description: "Can't decide? Snap a photo and let AI read your options, spin the wheel, flip a coin, or roll 3D dice. The fun decision-maker app for iOS and Android.",
+        category: "LifestyleApplication",
+        operatingSystem: "Android, iOS",
+        price: "0",
+      })} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
diff --git a/apps/web/src/app/products/vegan-iq/page.tsx b/apps/web/src/app/products/vegan-iq/page.tsx
index 22c3678..8b30dfa 100644
--- a/apps/web/src/app/products/vegan-iq/page.tsx
+++ b/apps/web/src/app/products/vegan-iq/page.tsx
@@ -2,25 +2,28 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { StoreButtons } from "@/components/store-buttons";
+import { JsonLd, breadcrumbLd, softwareAppLd } from "@/components/seo/json-ld";
 import Image from "next/image";
 import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Vegan IQ | Such Software",
-  description: "Test your plant-based knowledge with 1000+ trivia questions across 8 categories. Swipe and tap gameplay with verified data. Android and iOS.",
+  title: "Vegan IQ: Plant-Based Trivia Game | Such Software",
+  description: "Test your plant-based knowledge with 1,000+ trivia questions across 8 categories, plus a daily challenge and weekly quiz. Free vegan trivia for iOS and Android.",
   alternates: { canonical: "/products/vegan-iq" },
   openGraph: {
-    title: "Vegan IQ | Such Software",
-    description: "Test your plant-based knowledge with 1000+ trivia questions across 8 categories. Swipe and tap gameplay with verified data. Android and iOS.",
+    title: "Vegan IQ: Plant-Based Trivia Game | Such Software",
+    description: "Test your plant-based knowledge with 1,000+ trivia questions across 8 categories, plus a daily challenge and weekly quiz. Free vegan trivia for iOS and Android.",
     type: "website",
     images: [{ url: "/images/products/vegan-iq.png", width: 512, height: 512, alt: "Vegan IQ" }],
   },
 };
 
 const features = [
-  { name: "1000+ Questions", description: "Curated trivia questions backed by verified data from USDA, Poore & Nemecek, NIH, and FAOSTAT. No AI-generated content." },
+  { name: "1,000+ Questions", description: "Curated trivia questions backed by verified data from USDA, Poore & Nemecek, NIH, and FAOSTAT. No AI-generated content." },
   { name: "8 Categories", description: "Nutrition, environment, ingredients, food history, animal welfare, health, cooking, and culture." },
+  { name: "Daily Challenge", description: "A fresh set of questions every day. Build a streak and keep your knowledge sharp." },
+  { name: "Weekly Quiz", description: "New themed quiz each week with fresh content to test how far you've come." },
   { name: "Swipe & Tap", description: "Swipe right for true, left for false. Tap your answer for multiple choice. Fast, intuitive gameplay." },
   { name: "Dark & Light Mode", description: "Play in whichever theme you prefer. Automatic or manual switching." },
   { name: "SFX & Haptics", description: "Satisfying sound effects and haptic feedback on correct and incorrect answers." },
@@ -30,6 +33,19 @@ const features = [
 export default function VeganIqPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Vegan IQ", path: "/products/vegan-iq" },
+      ])} />
+      <JsonLd data={softwareAppLd({
+        name: "Vegan IQ",
+        path: "/products/vegan-iq",
+        description: "Test your plant-based knowledge with 1,000+ trivia questions across 8 categories, plus a daily challenge and weekly quiz. Free vegan trivia for iOS and Android.",
+        category: "GameApplication",
+        operatingSystem: "Android, iOS",
+        price: "0",
+      })} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
@@ -51,7 +67,7 @@ export default function VeganIqPage() {
 
         <div className="prose dark:prose-invert max-w-none mb-12">
           <p className="text-xl text-muted-foreground leading-relaxed">
-            Think you know your vegan facts? Vegan IQ puts your plant-based knowledge to the test with over 1000 trivia questions across 8 categories.
+            Think you know your vegan facts? Vegan IQ puts your plant-based knowledge to the test with over 1,000 trivia questions across 8 categories.
             Every question is backed by verified data from sources like the USDA, Poore & Nemecek (2018), NIH, and FAOSTAT.
           </p>
         </div>
diff --git a/apps/web/src/app/products/webshops/page.tsx b/apps/web/src/app/products/webshops/page.tsx
index ea2fedd..eaba277 100644
--- a/apps/web/src/app/products/webshops/page.tsx
+++ b/apps/web/src/app/products/webshops/page.tsx
@@ -2,16 +2,17 @@ import { Header } from "@/components/layout/header";
 import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { Button } from "@repo/ui/components/button";
+import { JsonLd, breadcrumbLd } from "@/components/seo/json-ld";
 import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Webshops | Such Software",
-  description: "Headless Medusa commerce engines with revenue-share pricing. No upfront costs, aligned incentives.",
+  title: "Custom Online Stores & E-Commerce Development | Such Software",
+  description: "Custom online stores with no upfront cost and revenue-share pricing. Own your data, escape template limits, and hit 100/100 Lighthouse. Built on Medusa.",
   alternates: { canonical: "/products/webshops" },
   openGraph: {
-    title: "Webshops | Such Software",
-    description: "Headless Medusa commerce engines with revenue-share pricing. No upfront costs, aligned incentives.",
+    title: "Custom Online Stores & E-Commerce Development | Such Software",
+    description: "Custom online stores with no upfront cost and revenue-share pricing. Own your data and escape template limits. Built on Medusa.",
     type: "website",
   },
 };
@@ -19,20 +20,27 @@ export const metadata: Metadata = {
 export default function WebshopsPage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Custom Online Stores", path: "/products/webshops" },
+      ])} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
         <Link href="/products" className="text-sm text-muted-foreground hover:text-foreground mb-8 inline-block">
           ← Back to Products
         </Link>
 
-        <h1 className="text-4xl md:text-5xl font-bold mb-6 text-emerald-600 dark:text-emerald-400">
-          Webshops
+        <h1 className="text-4xl md:text-5xl font-bold mb-2 text-emerald-600 dark:text-emerald-400">
+          Custom Online Stores
         </h1>
+        <p className="text-base text-muted-foreground mb-6">Webshops built and run on revenue share.</p>
 
         <div className="prose dark:prose-invert max-w-none mb-12">
           <p className="text-xl text-muted-foreground leading-relaxed">
-            We build headless commerce platforms on Medusa v2 with a revenue-share model. 
-            No massive setup fees, no monthly retainers. We only win when you make sales.
+            We build custom online stores with a revenue-share model: no large setup fee, no monthly
+            retainer. We only win when you make sales. Under the hood it is a headless Medusa v2
+            backend with a Next.js storefront, so you own your data and your business logic.
           </p>
         </div>
 
@@ -81,6 +89,12 @@ export default function WebshopsPage() {
           <Link href="/about#contact">
             <Button size="lg">Get in Touch</Button>
           </Link>
+          <p className="text-sm text-muted-foreground mt-6">
+            See also our{" "}
+            <Link href="/services" className="text-emerald-600 dark:text-emerald-400 hover:underline">development services</Link>
+            {" "}and{" "}
+            <Link href="/products/custom-websites" className="text-emerald-600 dark:text-emerald-400 hover:underline">custom web apps</Link>.
+          </p>
         </div>
       </div>
       <MobileNav />
diff --git a/apps/web/src/app/products/wownerogue/page.tsx b/apps/web/src/app/products/wownerogue/page.tsx
index 549dd57..6d278de 100644
--- a/apps/web/src/app/products/wownerogue/page.tsx
+++ b/apps/web/src/app/products/wownerogue/page.tsx
@@ -3,6 +3,7 @@ import { MobileNav } from "@/components/layout/mobile-nav";
 import { Card } from "@repo/ui/components/card";
 import { WownerogueLinks } from "@/components/store-buttons";
 import Link from "next/link";
+import { JsonLd, breadcrumbLd } from "@/components/seo/json-ld";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
@@ -70,6 +71,11 @@ const steps = [
 export default function WowneroguePage() {
   return (
     <main className="relative min-h-screen flex flex-col items-center bg-background text-foreground">
+      <JsonLd data={breadcrumbLd([
+        { name: "Home", path: "/" },
+        { name: "Products", path: "/products" },
+        { name: "Wownerogue", path: "/products/wownerogue" },
+      ])} />
       <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }} />
       <Header />
       <div id="main-content" className="z-10 w-full max-w-4xl mx-auto py-20 px-4 pb-24 md:pb-20">
diff --git a/apps/web/src/app/services/page.tsx b/apps/web/src/app/services/page.tsx
index daddc4f..ed732f3 100644
--- a/apps/web/src/app/services/page.tsx
+++ b/apps/web/src/app/services/page.tsx
@@ -9,14 +9,14 @@ import { Card } from "@repo/ui/components/card";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Services | Such Software",
-  description: "Medusa v2 development, custom web applications, and cryptocurrency consulting. High-performance headless commerce, real-time platforms, and Web3 integration.",
+  title: "Medusa, Web App & Crypto Development Services | Such Software",
+  description: "Custom e-commerce on Medusa v2, real-time web apps, and Monero/crypto consulting. A Kennett Square, PA studio building for scale, accessibility, and performance.",
   alternates: {
     canonical: "/services",
   },
   openGraph: {
-    title: "Services | Such Software",
-    description: "Medusa v2 development, custom web applications, and cryptocurrency consulting.",
+    title: "Medusa, Web App & Crypto Development Services | Such Software",
+    description: "Custom e-commerce on Medusa v2, real-time web apps, and Monero/crypto consulting. A Kennett Square, PA studio building for scale, accessibility, and performance.",
     type: "website",
   },
 };
diff --git a/apps/web/src/app/support/page.tsx b/apps/web/src/app/support/page.tsx
index ab9183e..98840f6 100644
--- a/apps/web/src/app/support/page.tsx
+++ b/apps/web/src/app/support/page.tsx
@@ -5,12 +5,12 @@ import Link from "next/link";
 import type { Metadata } from "next";
 
 export const metadata: Metadata = {
-  title: "Support | Such Software",
-  description: "Get help with Bauhaus Echo or any Such Software product. Report bugs, request features, or send feedback.",
+  title: "Support & Feedback | Such Software",
+  description: "Get help with any Such Software app or game. Report a bug, request a feature, or send feedback. We read every message.",
   alternates: { canonical: "/support" },
   openGraph: {
-    title: "Support | Such Software",
-    description: "Get help with Bauhaus Echo or any Such Software product. Report bugs, request features, or send feedback.",
+    title: "Support & Feedback | Such Software",
+    description: "Get help with any Such Software app or game. Report a bug, request a feature, or send feedback. We read every message.",
     type: "website",
   },
 };
@@ -39,13 +39,13 @@ export default function SupportPage() {
           <div className="section-container border-l-4 border-emerald-500">
             <h3 className="font-bold mb-2">Feature Requests</h3>
             <p className="text-sm text-muted-foreground">
-              Have an idea to make the game better? We&apos;re always looking for ways to improve.
+              Have an idea to make your app or game better? We&apos;re always looking for ways to improve.
             </p>
           </div>
           <div className="section-container border-l-4 border-amber-500">
             <h3 className="font-bold mb-2">General Feedback</h3>
             <p className="text-sm text-muted-foreground">
-              Enjoying the game? Hate something? All feedback is welcome and helps us prioritize.
+              Enjoying one of our apps? Hate something? All feedback is welcome and helps us prioritize.
             </p>
           </div>
         </div>
diff --git a/apps/web/src/components/seo/json-ld.tsx b/apps/web/src/components/seo/json-ld.tsx
new file mode 100644
index 0000000..1d799cd
--- /dev/null
+++ b/apps/web/src/components/seo/json-ld.tsx
@@ -0,0 +1,92 @@
+/**
+ * JSON-LD helpers. `JsonLd` renders a structured-data <script>; the builders return
+ * schema.org objects so pages can stay declarative. Server components only (no client JS).
+ */
+const SITE = "https://such.software";
+
+export function JsonLd({ data }: { data: object }) {
+  return (
+    <script
+      type="application/ld+json"
+      dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}
+    />
+  );
+}
+
+/** Breadcrumb trail for a deep page, e.g. Home › Products › Neroswap. */
+export function breadcrumbLd(items: { name: string; path: string }[]) {
+  return {
+    "@context": "https://schema.org",
+    "@type": "BreadcrumbList",
+    itemListElement: items.map((it, i) => ({
+      "@type": "ListItem",
+      position: i + 1,
+      name: it.name,
+      item: `${SITE}${it.path}`,
+    })),
+  };
+}
+
+type SoftwareAppOpts = {
+  name: string;
+  path: string;
+  description: string;
+  /** schema.org applicationCategory, e.g. "GameApplication", "FinanceApplication". */
+  category: string;
+  operatingSystem: string;
+  /** Price as a string; "0" for free. */
+  price?: string;
+  /** External play/download URL the offer points at (defaults to the on-site path). */
+  offerUrl?: string;
+  /** Optional store rating, rendered as AggregateRating when provided. */
+  rating?: { value: string; count: string };
+};
+
+/** SoftwareApplication node: drives app/game rich results (and star ratings when rated). */
+export function softwareAppLd(opts: SoftwareAppOpts) {
+  const data: Record<string, unknown> = {
+    "@context": "https://schema.org",
+    "@type": "SoftwareApplication",
+    name: opts.name,
+    url: `${SITE}${opts.path}`,
+    description: opts.description,
+    applicationCategory: opts.category,
+    operatingSystem: opts.operatingSystem,
+    offers: {
+      "@type": "Offer",
+      price: opts.price ?? "0",
+      priceCurrency: "USD",
+      url: opts.offerUrl ?? `${SITE}${opts.path}`,
+    },
+    publisher: { "@type": "Organization", name: "Such Software" },
+  };
+  if (opts.rating) {
+    data.aggregateRating = {
+      "@type": "AggregateRating",
+      ratingValue: opts.rating.value,
+      ratingCount: opts.rating.count,
+    };
+  }
+  return data;
+}
+
+/** BlogPosting node for an article page. */
+export function articleLd(opts: { title: string; description: string; slug: string; date: string }) {
+  const url = `${SITE}/blog/${opts.slug}`;
+  return {
+    "@context": "https://schema.org",
+    "@type": "BlogPosting",
+    headline: opts.title,
+    description: opts.description,
+    url,
+    mainEntityOfPage: url,
+    datePublished: opts.date,
+    dateModified: opts.date,
+    author: { "@type": "Organization", name: "Such Software" },
+    publisher: {
+      "@type": "Organization",
+      name: "Such Software",
+      logo: { "@type": "ImageObject", url: `${SITE}/images/branding/clean_dark_w_text.svg` },
+    },
+  };
+}