diff --git a/apps/web/src/app/products/such-moon-launch/privacy/page.tsx b/apps/web/src/app/products/such-moon-launch/privacy/page.tsx
index 3cd5df4..7bd25a3 100644
--- a/apps/web/src/app/products/such-moon-launch/privacy/page.tsx
+++ b/apps/web/src/app/products/such-moon-launch/privacy/page.tsx
@@ -21,7 +21,7 @@ export default function SuchMoonLaunchPrivacyPage() {
         <div className="glass-card mt-6">
           <header className="mb-8 pb-6 border-b border-border">
             <h1 className="text-3xl md:text-4xl font-bold">Privacy Policy for Such Moon Launch</h1>
-            <p className="text-muted-foreground mt-2">Last Updated: May 20, 2026</p>
+            <p className="text-muted-foreground mt-2">Last Updated: August 14, 2026</p>
           </header>
 
           <div className="prose dark:prose-invert max-w-none">
@@ -61,8 +61,9 @@ export default function SuchMoonLaunchPrivacyPage() {
 
             <h3>Advertising Data (Mobile &amp; Web Only)</h3>
             <p>
-              We use <strong>Google AdMob</strong> (mobile) and <strong>Google AdSense</strong> (web) to display
-              advertisements. These services may collect and use data to show you personalized ads. This data may include:
+              We use <strong>Google AdMob</strong> to display advertisements in the mobile
+              (iOS and Android) builds. The browser and desktop builds show no third-party
+              advertising. These services may collect and use data to show you personalized ads. This data may include:
             </p>
             <ul>
               <li>Device identifiers (Advertising ID)</li>
@@ -117,7 +118,9 @@ export default function SuchMoonLaunchPrivacyPage() {
               <li>Your chosen display name (randomly generated by default, editable)</li>
               <li>Your game scores, star ratings, and level completion times</li>
               <li>A randomly generated anonymous device ID</li>
-              <li>Your game save data (upgrades, skins, progress) for cloud backup</li>
+              <li>Your game save data for cloud backup &mdash; upgrades, skins, progress, wallet
+                  balance, settings, and the store purchase receipts used to stop a purchase
+                  being credited twice</li>
               <li>Your device platform (e.g. &quot;Android&quot;, &quot;iOS&quot;, &quot;Web&quot;)</li>
             </ul>
             <p>
@@ -135,7 +138,33 @@ export default function SuchMoonLaunchPrivacyPage() {
               <li>Premium purchase status (ad removal)</li>
               <li>Death count and lifetime statistics</li>
             </ul>
-            <p>This data is not transmitted to our servers unless you use the leaderboard or cloud save features.</p>
+            <p>
+              Cloud save uploads automatically whenever your progress is saved, so this data
+              reaches our servers without a separate action from you. See the next section for
+              the gameplay events we send.
+            </p>
+
+            <h3>Gameplay Analytics</h3>
+            <p>
+              On every platform, the App sends gameplay events to our own backend at{" "}
+              <strong>api.such.software</strong>. This is automatic rather than opt-in, and it is
+              how we balance level difficulty and find bugs. Each batch is tagged with your
+              anonymous device ID, your display name, and your platform, and contains:
+            </p>
+            <ul>
+              <li>Levels started and completed, with times, star ratings, and Moonrocks collected</li>
+              <li>How a run ended &mdash; the cause of death, which hazard, your speed and fuel at
+                  the time, and how far through the level you were</li>
+              <li>Whether you chose to watch a rewarded ad, shared a score, or saw a rating prompt</li>
+              <li>Purchases you start and whether they complete</li>
+              <li>Error messages, so we can fix crashes and faults</li>
+            </ul>
+            <p>
+              The mobile builds additionally include <strong>Google Firebase</strong> (Analytics and
+              Crashlytics), which receives the same anonymous device ID as a user property along with
+              your app version, device model, operating-system version, and language. We do not send
+              Google your real name or email, because the App never asks for them.
+            </p>
 
             <hr />
 
@@ -171,9 +200,9 @@ export default function SuchMoonLaunchPrivacyPage() {
                     <td><a href="https://policies.google.com/privacy" target="_blank" rel="noopener noreferrer">Link</a></td>
                   </tr>
                   <tr>
-                    <td>Google AdSense</td>
-                    <td>Advertising (web)</td>
-                    <td><a href="https://policies.google.com/privacy" target="_blank" rel="noopener noreferrer">Link</a></td>
+                    <td>Google Firebase (Analytics, Crashlytics)</td>
+                    <td>Usage analytics and crash reporting (mobile)</td>
+                    <td><a href="https://firebase.google.com/support/privacy" target="_blank" rel="noopener noreferrer">Link</a></td>
                   </tr>
                   <tr>
                     <td>Google Play Games Services</td>