diff --git a/apps/web/.env.production b/apps/web/.env.production
new file mode 100644
index 0000000..194007f
--- /dev/null
+++ b/apps/web/.env.production
@@ -0,0 +1,2 @@
+NEXT_PUBLIC_UMAMI_HOST=https://stats.suchshop.lol
+NEXT_PUBLIC_UMAMI_WEBSITE_ID=62a3259a-8293-4e11-901c-d7fb86d30847
diff --git a/apps/web/src/app/layout.tsx b/apps/web/src/app/layout.tsx
index 7274c2a..2645aca 100644
--- a/apps/web/src/app/layout.tsx
+++ b/apps/web/src/app/layout.tsx
@@ -4,6 +4,7 @@ import "./globals.css";
 import { ThemeProvider } from "@/components/theme-provider";
 import { DynamicFavicon } from "@/components/dynamic-favicon";
 import { Footer } from "@/components/layout/footer";
+import { UmamiAnalytics } from "@/components/UmamiAnalytics";
 
 const inter = Inter({ subsets: ["latin"] });
 
@@ -119,6 +120,7 @@ export default function RootLayout({
             disableTransitionOnChange
           >
             <DynamicFavicon />
+            <UmamiAnalytics />
             <div className="relative z-10 flex flex-col min-h-screen">
                {children}
                <Footer />
diff --git a/apps/web/src/app/privacy/page.tsx b/apps/web/src/app/privacy/page.tsx
index 9cf77b0..d988801 100644
--- a/apps/web/src/app/privacy/page.tsx
+++ b/apps/web/src/app/privacy/page.tsx
@@ -22,7 +22,7 @@ export default function PrivacyPage() {
         <h1 className="text-4xl font-bold mb-8">Privacy Policy</h1>
 
         <div className="prose dark:prose-invert max-w-none space-y-6">
-          <p className="text-muted-foreground">Last updated: April 9, 2026</p>
+          <p className="text-muted-foreground">Last updated: June 12, 2026</p>
 
           <section>
             <h2 className="text-2xl font-semibold mt-8 mb-4">1. Who We Are</h2>
@@ -51,17 +51,25 @@ export default function PrivacyPage() {
               information with third parties.
             </p>
 
-            <h3 className="text-xl font-medium mt-4 mb-2">Automatically Collected Information</h3>
+            <h3 className="text-xl font-medium mt-4 mb-2">Analytics</h3>
             <p>
-              Our Site does not use analytics services, tracking pixels, or advertising cookies.
-              We do not use Google Analytics, Facebook Pixel, or similar tracking tools on this website.
+              We use <strong>Umami</strong>, a privacy-respecting, self-hosted web analytics tool, to understand
+              aggregate traffic to our Site (such as which pages are visited and where visitors arrive from).
+              Umami is <strong>cookieless</strong> and runs entirely on our own infrastructure &mdash; your data is
+              never sent to a third-party analytics provider or data broker. It does <strong>not</strong> store your
+              IP address, set tracking cookies, build cross-site profiles, or collect personally identifiable
+              information. We honor the <strong>Do Not Track</strong> and <strong>Global Privacy Control</strong>
+              browser signals: if either is enabled, no analytics are collected from your visit.
             </p>
             <p>
-              Our hosting infrastructure (Vercel) may collect standard server logs including IP addresses, browser type,
-              and pages visited. This data is used for security and performance purposes and is subject to{" "}
-              <a href="https://vercel.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer" className="text-blue-600 dark:text-blue-400 hover:underline">
-                Vercel&apos;s Privacy Policy
-              </a>.
+              We do not use Google Analytics, Facebook Pixel, advertising cookies, or similar third-party tracking tools.
+            </p>
+
+            <h3 className="text-xl font-medium mt-4 mb-2">Server Logs</h3>
+            <p>
+              Our self-hosted infrastructure may record standard server logs (including IP addresses, browser type,
+              and pages visited) for security and performance purposes. These logs are not used to identify or
+              profile individual visitors and are retained only as long as needed for operational security.
             </p>
 
             <h3 className="text-xl font-medium mt-4 mb-2">Cookies and Local Storage</h3>
@@ -92,15 +100,15 @@ export default function PrivacyPage() {
             <h2 className="text-2xl font-semibold mt-8 mb-4">4. Third-Party Services</h2>
             <p>The Site uses the following third-party services:</p>
             <ul className="list-disc pl-6 space-y-2">
-              <li>
-                <strong>Vercel</strong> — hosting and deployment.{" "}
-                <a href="https://vercel.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer" className="text-blue-600 dark:text-blue-400 hover:underline">Privacy Policy</a>
-              </li>
               <li>
                 <strong>Cloudflare Turnstile</strong> — bot protection on the contact form.{" "}
                 <a href="https://www.cloudflare.com/privacypolicy/" target="_blank" rel="noopener noreferrer" className="text-blue-600 dark:text-blue-400 hover:underline">Privacy Policy</a>
               </li>
             </ul>
+            <p className="mt-4">
+              Our website analytics (Umami) and hosting are self-hosted on our own infrastructure and are therefore
+              not third-party services.
+            </p>
           </section>
 
           <section>
diff --git a/apps/web/src/components/UmamiAnalytics.tsx b/apps/web/src/components/UmamiAnalytics.tsx
new file mode 100644
index 0000000..309e920
--- /dev/null
+++ b/apps/web/src/components/UmamiAnalytics.tsx
@@ -0,0 +1,23 @@
+'use client';
+import { useEffect } from 'react';
+
+// Self-hosted, cookieless Umami — config via env so nothing is hardcoded.
+// Honors Global Privacy Control + Do-Not-Track. No-op unless both env vars are set.
+const HOST = process.env.NEXT_PUBLIC_UMAMI_HOST;
+const WEBSITE_ID = process.env.NEXT_PUBLIC_UMAMI_WEBSITE_ID;
+
+export function UmamiAnalytics() {
+  useEffect(() => {
+    if (!HOST || !WEBSITE_ID) return;
+    const nav = navigator as { globalPrivacyControl?: boolean };
+    if (nav.globalPrivacyControl) return;
+    if (document.querySelector(`script[data-website-id="${WEBSITE_ID}"]`)) return;
+    const s = document.createElement('script');
+    s.defer = true;
+    s.src = `${HOST}/script.js`;
+    s.setAttribute('data-website-id', WEBSITE_ID);
+    s.setAttribute('data-do-not-track', 'true');
+    document.head.appendChild(s);
+  }, []);
+  return null;
+}
diff --git a/package.json b/package.json
index ef8f4f5..af99c32 100644
--- a/package.json
+++ b/package.json
@@ -20,7 +20,7 @@
     "node": ">=20.0.0"
   },
   "dependencies": {
-    "@types/react": "^18.0.0"
+    "@types/react": "^19.2.14"
   },
   "pnpm": {
     "overrides": {