diff --git a/apps/web/src/app/products/vegan-iq/privacy/page.tsx b/apps/web/src/app/products/vegan-iq/privacy/page.tsx
index 560ab4a..0e17afb 100644
--- a/apps/web/src/app/products/vegan-iq/privacy/page.tsx
+++ b/apps/web/src/app/products/vegan-iq/privacy/page.tsx
@@ -79,21 +79,58 @@ export default function VeganIqPrivacyPage() {
           </section>
 
           <section>
-            <h2 className="text-2xl font-semibold mt-8 mb-4">5. Children's Privacy</h2>
+            <h2 className="text-2xl font-semibold mt-8 mb-4">5. Ad Consent & Opt-Out</h2>
+            <p>
+              When you first launch Vegan IQ, the app will display a consent dialog (powered by Google's User Messaging Platform) if you are located in a region that requires consent for personalized advertising (such as the European Economic Area under GDPR, or California under CCPA/CPRA).
+            </p>
+            <h3 className="text-xl font-medium mt-4 mb-2">For EU/EEA Users (GDPR)</h3>
+            <p>
+              You will be presented with a consent form before any ads are shown. You may choose to accept or decline personalized advertising. If you decline, you will still see ads, but they will not be personalized based on your activity. You can change your consent at any time by reinstalling the app or contacting us.
+            </p>
+            <h3 className="text-xl font-medium mt-4 mb-2">For California Users (CCPA/CPRA)</h3>
+            <p>
+              Under the California Consumer Privacy Act, you have the right to opt out of the "sale" or "sharing" of your personal information. Google AdMob's use of device identifiers for personalized advertising may constitute a "sale" or "sharing" under CCPA. You can opt out via the consent dialog shown on first launch, or by adjusting your device's ad tracking settings:
+            </p>
+            <ul className="list-disc pl-6 space-y-2">
+              <li><strong>iOS:</strong> Settings → Privacy & Security → Tracking → disable "Allow Apps to Request to Track"</li>
+              <li><strong>Android:</strong> Settings → Privacy → Ads → enable "Opt out of Ads Personalization" (or "Delete advertising ID")</li>
+            </ul>
+            <h3 className="text-xl font-medium mt-4 mb-2">Remove Ads Entirely</h3>
+            <p>
+              You can purchase "Remove Ads" within the app to permanently disable all advertising. This eliminates all ad-related data collection.
+            </p>
+          </section>
+
+          <section>
+            <h2 className="text-2xl font-semibold mt-8 mb-4">6. Your Rights</h2>
+            <p>Depending on your location, you may have the following rights regarding your data:</p>
+            <ul className="list-disc pl-6 space-y-2">
+              <li><strong>Right to know</strong> what personal data is collected and how it is used.</li>
+              <li><strong>Right to delete</strong> your personal data. Since we store data only locally on your device, you can delete all app data by uninstalling the app or clearing app data in your device settings.</li>
+              <li><strong>Right to opt out</strong> of personalized advertising (see Section 5 above).</li>
+              <li><strong>Right to non-discrimination</strong> for exercising your privacy rights.</li>
+            </ul>
+            <p className="mt-4">
+              To exercise any of these rights, contact us at <a href="mailto:privacy@such.software" className="text-blue-600 hover:underline">privacy@such.software</a>.
+            </p>
+          </section>
+
+          <section>
+            <h2 className="text-2xl font-semibold mt-8 mb-4">7. Children's Privacy</h2>
             <p>
               These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.
             </p>
           </section>
 
           <section>
-            <h2 className="text-2xl font-semibold mt-8 mb-4">6. Changes to This Privacy Policy</h2>
+            <h2 className="text-2xl font-semibold mt-8 mb-4">8. Changes to This Privacy Policy</h2>
             <p>
               We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page.
             </p>
           </section>
 
           <section>
-            <h2 className="text-2xl font-semibold mt-8 mb-4">7. Contact Us</h2>
+            <h2 className="text-2xl font-semibold mt-8 mb-4">9. Contact Us</h2>
             <p>
               If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at privacy@such.software.
             </p>